Salesforce MARKETING CLOUD CONSULTANT Exam Questions

Questions for the MARKETING CLOUD CONSULTANT were updated on : Dec 15 ,2025

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Question 1

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information
to better target and segment its marketing communciations. NTO wants to target users of its app and
social platforms who have not engaged with previous emails in the campaign. If the subscriber opens
or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

  • A. A File Drop Automation with User-Initiated Send Definitions
  • B. User-Initiated Send Definitions with Filtered Data Extensions
  • C. A Multi-Step Automation with User-Initiated Send Definitions
  • D. A Multi-Step journey with Data Extension/Automation entry source
Answer:

D

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Question 2

A marketer wants te capture open-ended feedback fram custamers via SMS and
write it to a data extension.
How could MebileComnect be used to accomplish this?

  • A. Use a vote/survey message template to capture the response.
  • B. Use an outbound message template with embedded AMPscript to capture the response,
  • C. Use a text-response message templabe with embedded AMPscript to capture the response,
  • D. Use an info capture messege template to capture the response.
Answer:

C

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Question 3

A customer wants to import the previous 10 years of customer purchase data in their Marketing
Cloud account. Through discovery, it is determined there are over
200 million records they plan to upload vis the REST API, and this volume will continue to grow as the
current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

  • A. Why do they require 10 years of historical data in Marketing Cloud?
  • B. What time of day are the API calls made?
  • C. Does their License include the Large Data Extensions feature?
  • D. How many API calls are expected to be mace at the peak hourly rate?
Answer:

A,C

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Question 4

Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM
accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect
the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?

  • A. Configure Multi-Org settings to account for bo production instances in Setup.
  • B. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
  • C. Rename and delete sandbox synchronized data extensions before connecting.
  • D. Updste query activities thet reference the new synchronized data extensions.
Answer:

A

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Question 5

A service team manages their field technicians in Salesforce CRM connected to
Marketing Cloud. Once an appointment with a contect is scheduled for the
technician through CRM, the notification message should be sent to the contact
informing them about the scheduled visit date. When the notification is sent the
“Confirmation sent” checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at
the end of business hours. The Appointment object does not have a direct
relationship with the contact.
What solution would a consultant recommenc to address this use case?

  • A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
  • B. Configure joumey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
  • C. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
  • D. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
Answer:

A

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Question 6

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in
order to email purchase receipts to it customers. The point-of-sale data will need to be transformed
to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

  • A. Datorama
  • B. Data Studio
  • C. MuleSoft Anypoint Platform
  • D. Data Connector
Answer:

C

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Question 7

Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to
help with the execution of their marketing programs. NTO does not want to duplicate efforts within
the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation
Studio?
Choose 3 Answers

  • A. Building simple segmented campaigns without SQL queries
  • B. Designing decision logic via an ... user interface.
  • C. Setting behavior-based goals
  • D. Processing zipped encrypted files containing subscriber data
  • E. Creating customer segments from multiple data extensions
Answer:

A,B,C

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Question 8

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their
commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?

  • A. SSJS platform function ParseJSON
  • B. TransformJSON() AMPscript Function
  • C. BuildRowSetFromJSON() AMPscript Function
  • D. ParseJSON content block with Content Builder
Answer:

D

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Question 9

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating
subscribers who should receive a monthly payment reminder that day. They want to use Journey
Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

  • A. Journey settings > No re-entry
  • B. Contact Evaluation > Evaluate new records only
  • C. Contact Evaluate > Evaluate all records
  • D. Journey Settings > Use email attribute from Contacts
Answer:

C

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Question 10

Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?

  • A. In Automation Studio, use verification activity to verify engagement or email in journey A:Qeuery engagement data extension for journey B injection.
  • B. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.
  • C. In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.
  • D. In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.
Answer:

B

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Question 11

The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding
experience. The team would like to take their built audience and serve personalized content based
on a field in the data extension.
Which solution the consultant recommend?

  • A. Separate template-based emails
  • B. Reference Content Blocks
  • C. AMPscript
  • D. Dynamic Content Blocks
Answer:

D

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Question 12

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on
customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?

  • A. Create a custom list and add all fields required for personalization.
  • B. Standardize field naming across all sendable data extensions.
  • C. Create a synchronized data extension to keep all fields required for personalization up-to-date
  • D. Build rules before uploading the respective content.
Answer:

C

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Question 13

A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account.
Through discovery, it is determined there are over 200 million records they plan to upload via the
REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

  • A. Does their License include time Large Extensions feature?
  • B. How many API calls are expected to be made at the ask hourly rate?
  • C. What time of day are the API calls made?
  • D. Why do they require 10 years’ historical data in Marketing Cloud?
Answer:

B,D

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Question 14

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer
indicates they are unhappy with the service they have received, NTO wants a new case to be created
in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as
much native functionality as possible.
What approach would a consultant recommend?

  • A. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
  • B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
  • C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service CloudUse an AppExchange package to create a new case in Service Cloud.Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud
Answer:

B

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Question 15

Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored
within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?

  • A. Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.
  • B. Encrypted fields will show unencrypted values in standard records.
  • C. Only list-based sending is supported by field-Level Encryption.
  • D. Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for
Answer:

C

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