Question 1

MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action
Designer.

Both the groups are configured with a relevancy strategy and eligibility criteria.
The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior.
To meet this business requirement, at which level should the Strategy Designer configure the proposition prioritization strategy?

• A. Eligibility-level
• B. Group-level
• C. Issue-level
• D. Proposition-level

Question 2

A mobile company wants to introduce new data plans to target students. As a strategy designer, you create new data plan offers.
Which offer attribute do you need to set to make the offer available in the contact center?

• A. Evidence
• B. KeyCode
• C. Channel
• D. Active

Question 3

A company wants to capture the sentiment of relevant Twitter messages to allow its customer service representatives to concentrate only on the negative ones.
Sentiment refers to the general attitude of the author towards a subject and can be ___________.

• A. Defensive
• B. Absent
• C. Positive
• D. Offensive

Question 4

U+ Bank has launched a new credit card for all customers with a premium bank account. As a Strategy Designer, you need to create propositions that involve the full customer life cycle: marketing, sales, and service.
Which two valid propositions do you create? (Choose Two)

• A. Credit card number
• B. Credit card status
• C. No annual fee
• D. Address change

Question 5

One of the purposes of the Interaction History decision component is to ___________.

• A. capture all interactions with the customer
• B. verify if a customer is eligible for an offer
• C. retrieve all proposition properties
• D. determine of a proposition has been offered before

Question 6

MyCo, an electronics company, wants to recommend television brands to their customers based on incoming emails. As a Strategy Designer working for MyCo, you create the following Next-Best-Action strategy:

If the Email reason is Inquire Philips, what does the Results of the strategy contain?

• A. No offer
• B. LG, Sony
• C. Philips
• D. LG

Question 7

U+ Bank offers two credit cards to its customers: the Cold Card and the Silver Card. The bank wants the annual fee property of the credit cards to be dynamic based on the customer lifetime value property.
That is, customers with customer lifetime value greater than 65 receive a discount of 20% on the annual fee.
As a Strategy Designer, which component do you use to implement this requirement?

• A. Set Property
• B. Filter
• C. Group By
• D. Switch

Question 8

As a Strategy Designer, you have created two business issues (Sales and Retention) and a proposition group hierarchy for a mobile company, MyCo. You also defined propositions in the various business issues and groups.
In a strategy defined in the Retention issue and the X-Sell group, you can import _________.

• A. propositions from X-Sell" group
• B. all propositions defined
• C. propositions from all groups under the "Retention" issue
• D. propositions from the Sales issue

Question 9

DRAG DROP You are a Strategy Designer on a Next-Best-Action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.
Select and Place:

Question 10

You are the Decisioning Consultant on an AI-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?

• A. offer relevancy
• B. customer contact policy
• C. predicted customer behavior
• D. offer eligibility