Questions for the AD0-E406 were updated on : Sep 01 ,2024
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors, and "All
Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is
expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
A, C
For which audience source is It possible to edit the audience definition within Adobe Target?
A
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe
Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
B, C
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons
decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the
task?
B
An A/B test has been running for several weeks. Which finding can be used to determine a winner?
B
Why must primary and secondary success metrics be determined pre-test and not chosen or
adjusted after activation? (Choose two.)
A, D
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
A
The optimization team at an e-commerce company recently learned that if the company does not sell
a large proportion of its discontinued products, the company will incur an accounting charge that will
materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do
not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and
Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website.
They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to
the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce
site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
A
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of
their article pages. Which metric should they focus on improving?
A
A client is viewing an offer level report for an Automated Personalization activity. What does the
clock icon indicate before the name of each offer?
B
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%.
Which adjustment should be recommended to reduce the test duration?
A
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance
Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as
the reporting source for Target activities? (Choose two.)
A, D
A client is viewing a report for a Target Recommendation activity. What do the names of the
experiences in the report refer to?
C
Which two options describe the purpose of any secondary success metric? (Choose two.)
A, C
Three weeks after activation of an A/B activity with four experiences (
B